The business journey of Adam Goldenberg and Don Ressler

While many women in the United States may hardly know Adam Goldenberg and Don Ressler, they know about their business. Ressler and Goldenberg have founded top fashion e-commerce platforms known as TechStyle and Fabletics. They have worked together to create the most interesting piece in the business world. People that have engaged with the services have seen huge discounts on their clothing. Discounts from the company come through subscriptions to the company’s membership plan.

Many people today enjoy the vision of Adam Goldenberg and Don Ressler in establishing the company. As many individuals begin shopping online, they are always on the lookout for the best discounts. The TechStyle group has made it such discounts available through their online membership platforms. Discounts and offers by shopping with the company has won the hearts of many.

TechStyle Fashion Group is simply an online subscription service which focuses on fashion retailers and accessories on Forbes. It focuses strictly on jewelry, denim, handbags, and shoes. The company offers a personalized shopping experience for members highly interested in fashion. TechStyle Fashion has seen the creation of other subscription companies such as Fabkids, Fabletics, JustFab, and ShoeDazzle.

Read more: JustFab wants to be the next H&M

TechStyle has received massive funding from its investors and partners. In August 2014, it received funding close to $85 million. The funding was led by the Passport Special Opportunity Fund. Other participants in the online e-commerce platform such as Technology Crossover Ventures, Matrix Partners, and Shining Partners took part in an additional funding. Together, the companies were able to generate close to $250 million to fund and grow the business. Such funding has seen a rapid expansion and growth of TechStyle. The company has moved to open its offices in multiple locations. It plans to open other stores in the coming years.

Don Ressler is one of the founders of TechStyle. He a businessperson behind various e-commerce firms available today. His first business startup was known as Fitness Heaven. Intermix Media later purchased the company. It was during this time that Ressler partnered with Adam Goldenberg, the then holder of Intermix Media. The two combined forces to form Alena Media.

While the long business journey of Adam Goldenberg and Don Ressler started in 2001, the two had previously known each other for some time. Adam and Don have shown to have similar passions in the e-commerce platform. The two have started business platforms together, succeeding in every company or platform they establish.