Alexander Hamilton On Social Media

Not many people would have come up with the idea of presenting the life of Alexander Hamilton, one of the United States’ founding fathers, as a hip-hop musical. But, as anyone who loves the theater world knows, “Hamilton” didn’t take long to become the hottest show on Broadway. Even people who don’t know an interlude from an overture are frantically searching for tickets to this highly creative combination of centuries-old history and music that would certainly have raised the eyebrows of the folks being represented on stage.

The success of “Hamilton” (which is clearing close to $2 million a week in profits at the moment) is part artistry and part publicity. Just as a well-designed social media campaign can turn a movie into a phenomenon, momentum on Twitter, Facebook, and other websites has built an aura around the new musical. The more people see it and rave about it to their friends, the more determined those friends become to see it themselves. Once celebrities get into the act, the good publicity spreads even more quickly.

There’s no doubt that the artistry of “Hamilton” is a huge part of its success—it has won the Pulitzer Prize, and is expected to be the big winner at the Tony Awards. If you’re catching the “Hamilton” fever but can’t afford the tickets being resold at sky-high prices, you’re in luck—touring productions of the show are set to hit theaters outside the Big Apple starting this fall.

Facebook Expands into Targeted Advertising

It’s no secret that Facebook has embedded itself into the lives of every culture around the globe, and while many welcome this social media revolution, there are some who see fit to avoid it altogether . . . unplugged.

However, in this day and age, it seems truly impossible to live off the grid. Just Thursday, Facebook announced that it will be using targeted advertising to reach out to non-members of its social network. According to The Verge, Facebook believes its advertisements would be more relevant by using cookies, “like” buttons, and other plug-ins on third party sites to track individual trends regardless of membership. This begs the question, is privacy a notion of the past? Well, not exactly.

According to TechCrunch, Facebook is not tracking the trends of non-members. Rather, once a non-member shows interest in a particular product, service, or website that has Facebook embedded into it, they track the trends of its members who initiated similar searches. The theory is that Facebook has enough data on its 1.7 billion users to accurately guess trends and interests of members and non-members alike.

Of course, there are still naysayers who question whether Facebook is truly respecting the privacy of non-members and, I dare say, with good reason. Powerhouses like Facebook and Google have so much access that it’s hard not to be skeptical. On the other hand, who likes to be bombarded with advertisements? I personally don’t, but the fact is that we are stuck with them. At least with targeted advertising, I could be bombarded by advertisements I am actually interested in.

Skout Uses Their Application For Charity

The major application for social networking known as Skout is launching a new travel feature for their product that includes making it easier to find people when you visit a new city. The application is highly rated among those who are interested in meeting people online. What is the benefit of meeting people online? The idea that you can easily use Skout to network with other people in your demographic is usually enough to give most people the incentive the try the platform. The platform is fairly easy to use. It is easy to set up an account with Skout, so people are running to their mobile phones and laptops in order to get on board with them.

Why Do People Use Skout?

Skout is a great place to meet people. You can use Skout’s application to make new friends online. These are people who will probably be there to talk to you when you have things going on in your life, so it definitely gives people a better support system for their lives. Skout is also a great place to meet friends in your city, so if you are new to your city, then Skout might just be your new best friend! In addition, many people use Skout as a dating application to find romantic partners. Dating is not the primary function of Skout by any means, but it is definitely a great place to meet new dates. Think of Skout like you would think of a bar or club: you can meet anyone on Skout.

What Skout Does For Their Community

The company was able to help 20,000 people facing hunger issues in San Fransisco. The reason for the charitable occasion was in honor of National Potato Chip Day, which is on March 14th. Skout also recently worked with the Marin Food Bank to celebrate International Random Acts Of Kindness Day, which was in February. Skout used their platform to give users an opportunity to give back to the rest of the world by donating to the charitable cause through the actual application. This information was originally published on PR Newswire’s website.