How High Aggressive Marketing Has Driven the Current Broadway Boom

Musicals and Broadway plays portraying maligned aspects of today’s society have proven to be unlikely successes. Appearances by Broadway stars such as Josh Groban, Bette Midler, Glen Close, and Jake Gyllenhaal has given these shows a higher profile. Plays such as “Hello, Dolly” and Hamilton have made organizers to charge once unimaginable high prices for front row seats.


The recently concluded Broadway season is regarded as one of the best ever. Box Office earnings, which have been rising since 2013, grew by a remarkable 5.5% to $1.449 billion. This is a record high and shows why the industry is on a growth path. However, Broadway experts point out that this magnificent growth was caused by an increase in ticket cost rather than attendance. Producers have perfected the dynamic pricing strategy, which involves the use of intricate analytics to modify ticket prices to that they reflect the varying demand every day.


Stars of the Broadway Season


“Hamilton” was one of the standout plays during the recently concluded Broadway season. It is still played in sold-out theaters despite the fact that it was launched more than 21 months ago. It has also set a record for having the highest box office price for an orchestra seat, which currently costs $849. On the other hand, “Hello, Dolly’s” top ticket is valued at $748.


In as much as the figures are not that high when it comes to the new musicals, their producers are similarly employing aggressive pricing models as they seek to consolidate their audiences. This reflects the gains made by both industries. During the 2016-2017 season, Broadway tickets sold at an average of $109. This presents a significant improvement from the previous season when ticket prices averaged $103. Plans are underway to include a number of big-brand titles such as the bestselling Harry Potter books.


According to Screen Rant, such aggressiveness assents to the fact that Broadway’s blockbuster-fuelled boom has just begun. The growth also highlights why the much-maligned industry is rising from nadir after a sorry period that witnessed scarce shows and the demolition of theatres. Industry icons concede that Broadway is currently at its peak, and that the tempo must be maintained. This is an astounding credit to the effort being put in place by players in the industry.

Review of 2016 Musicals

Let’s take a look of Huffington Posts picks for the best musicals of 2016. This is a mixed bag regarding subjects and genres. Overall, Broadway was rated highly in variety and craft, with these five chosen as the most outstanding.


Best Musicals of 2016:


Starting down the countdown at number 5, “Waitress” makes a showing as an intense and moving show. Starring Jess Mueller and a score from newcomer Sara Bareilles, this piece would have been amazing in any case. Do be aware that Mueller leaves the show in early 2017.


Next, at number 4 in the countdown, is “Falsettos.” This show revives William Finn’s masterwork and reportedly didn’t have a strong start. Once the cast found its groove, it quietly became a hit with its intimate and shattering storyline. The cast of features Broadway regulars, including Stephanie J. Block, Christian Borle, and Andrew Rannells, some of whom gave their richest performance to date in this show.


At number 3, we have “Dear Evan Hansen.” This is a gratifying example of Broadway audiences embracing serious shows. “Dear Evan Hansen” launched real Broadway success for Justin Park and Benj Pasek. It features what Huff Post called one of the best ensemble casts in many years. Laura Dreyfuss and Ben Platt are the young people caught in the middle of a serious story of unintended deception accompanied by desperate loneliness and, ultimately, acceptance.


Almost in the top slot, at number 2, is “She Loves Me.” This sparkling revival is widely felt to belong among the best musicals ever written. Then, it doesn’t hurt that the cast attained near perfection. Scott Ellis glued it together with his comic direction. The production has been effectively recorded for TV broadcast, and it will now serve as a delightfully accessible show for many years.


For the top pick of the year, “Natasha”, Pierre and The Great Comet of 1812,” wins the number 1 slot. This show is based on “War and Peace.” This show had truly innovative staging. Josh Groban has a terrific voice, but his acting can be stiff. However, the great appeal of “The Great Comet” is the work itself. Dave Malloy’s piece is rich in melody and character, an adept adaptation of Tolstoy’s epic masterpiece.



Robert Hardin To Take Double Roles In His Debut Show

Robert Hardin recently got a chance to emulate “The Rocket”. He will be on the stage for his Off-Broadway Debut in “McCready The Musical”. As a teenager, Hardin tried several times to emulate baseball legend Roger “The Rocket” Clemens by throwing brushback pitches. In the process, he impressed his Blessed Sacrament baseball coaches.

McCready The Musical is a show that chronicles the hard life of Mindy McCready. She is a country music singer. At 20 years old, the talented singer had sold more than two million copies of her first album. The sad twist in the plot is that she died at the age of 37 from a self-inflicted gunshot. Roger Clemons fits in the story of Mindy McCready, so does Billy McKnight.

Robert Hardin takes double roles, casting as Billy McKnight and Roger Clemens in the show. The show was run in 2015 in Los Angeles. It was then run at the 2016 Holly-wood Fringe Festival. It will come to Off Broadway on September 8th to 10th before being staged at New York’s Triad Theatre. The co-creator and co-writer of the production, Jennifer Blake, will be the starring actress. She co-created and co-wrote the script with Jon Bernstein.

It is a dream come true for Robert Hardin. He graduated in 2004 from Beechwood High School. Robert Hardin said that he has always admired the tenacity and competitiveness of Roger Clemons. He will have to be on his top act as he will be expected to shift creative gears with McKnights’s and Clemon’s character. In the play, McKnight fathered two children with McCready. Hardin stated that McKnight is the comic relief of the show. He continued by claiming that he is fun but also has a darker side. Hardin said that he would enjoy the challenge posed by the switching in and out of characters.

Robert took to the stage for the first time when he was a kid attending Lakeside Presbyterian Church with his family. He has fond words for his mother. She was his first director. Hardin believes that his mother has the best eye and insight. Hardin also recognizes the role of Alissa Ayers in his career. She directed Beechwood High School’s Musicals when he was a student.