Don Ressler is the co-owner of Techstyle Group which previously rebranded its name, from JustFab. JustFab, the now, Techstyle Group began operating after its establishment by Adam Goldenberg and Don Ressler in March 2010. The two entrepreneurs had shared a living room in their apartment and Manhattan before they decided to relocate to El Segundo to set up their business. The COO of Techstyle Group, Anton Von Rueden, revealed that the two CEOs chose the location for its convenient location next to an international airport, a beach and office space options that allowed for future expansions. Currently, the e-commerce business has an office covering 128,000 square feet in El Segundo.
Before spearheading JustFab, Don Ressler established some companies such as Brand and Alena media, FitnessHeaven.com, Intelligent Beauty and supervised the development and launch of the skin care product, Hydroderm. Don Ressler created Intelligent Beauty in 2006, in partnership with his former colleague Goldenberg, and other former staff members, after the sale of their old company, Intermix. Intelligent Beauty aimed to provide exclusive fashionable brands to customers at discounted prices. It also provided a forum on which subscribers could interact. During Don’s career at Intermix, the parent firm of Myspace.com, he increased shareholder values and established the company’s online business on the CPG platform. In 2005, News Corp purchased Intermix for 650 million dollars.
The recently rebranded Techstyle Group is the parent company of Fabkids, ShoeDazzle, and Fabletics. The company has expanded its business with funds it has received over the years since its launch. Don Ressler arranged a funding of 33 million dollars from United States Venture Capital firm, and an extra 76 million dollars from other companies such as Matrix Partners, Intelligent Beauty and Technology Crossover. In 2012, Techstyle expanded to open regional offices in the United Kingdom, Canada, and Germany using the funds it received from an online investment organization. In 2014, Techstyle received $85 million through a funding event led by Passport Special Opportunity and supported by Shining Capital, Technology Crossover Ventures, and Matrix Partners. In 2016, Don announced that the group was set to launch wear that catered to all it customers of sizes XS to 3X, 16W to 24W and 24 to 34. Check out Don Ressler’s CrunchBase page for more information, or his LinkedIn page for a short breakdown of Don’s career up to this point.
Fabletics is a subscription fashion company founded in 2013 by Co-CEOs Adam Goldenberg, Don Ressler and actress Kate Hudson. Fabletics offers stylish, high-quality activewear at affordable prices. The clothing in the Fabletics line is called athleisure wear. It’s made from versatile fabrics that allow for freedom of movement whether the woman is working out, at the beach or dressed for work or a night out on the town. It’s trendy designs inspires women to stay active, live their passion and look and feel good doing it.
Since its founding Fabletics has become an international sensation. The clothing line has been embraced by women of all ages and sizes. The company recently expanded its clothing line to offer more choices for plus sized women. Fabletics now has millions of subscribers worldwide and has shipped over a million orders. Fabletics recently launched its men’s line FL2 and opened 6 brick-and-mortar retail locations in the U.S. The company also plans to open as many as 100 other locations in the next 5 years.
Fabletics has received an enthusiastic reception, gotten rave reviews and developed a devoted community of members. Women say the clothing in the Fabletics line makes them feel sexy, comfortable and free to do whatever they want. Plus they love that they can get an entire out for as little as $25. The company offers, workout clothing, swimwear and dresses and accessories. Customers and consumer advocates alike praise the trendy, affordable clothing for its fit and feel. They also enjoy the deep discounts they get.
When someone subscribes, they fill out a short questionnaire and Fabletics sends them new handpicked outfits at the beginning of each month based on their previously expressed preferences. Members can always decide to skip that month’s selections. VIP members get free shipping and pay as little as $49.95 a month for 2-3 piece outfits valued at about $100. The subscriber must approve the items before they are shipped, can skip however many months they like and cancel their VIP membership any time they want with a simple phone call.
Members say the process is easy to use and the amazing, stylish, functional clothing is stretchy and fun to wear and costs much more at other outlets. Awesome is the word many people use to describe Fabletics. It’s a bargain lovers dream that has even leave fashionistas raving. It’s the perfect way to build a great wardrobe.
The internet has become a viable source of income for people that are looking to use it. There are a lot of business owners that have started successful businesses online. As a matter of fact, there are some business owners that prefer to run a business online. There are a lot of advantages that come with an online business. For one thing, it costs a lot less. Also, the advertising and marketing aspects of the business are a little easier to carry out. One could do all of this at no extra cost if they have the skills to bring about an effective campaign.
Don Ressler himself has seen the benefits of owning an online business. He has also seen that it works very well in the fashion industry. This is one of the reasons that he has starred his company online with Adam Goldenberg. His company has seen a lot of success because of the skills that they have utilized in reaching customers. They were able to use a wide variety of platforms such as social media and other platforms in order to get the word out about their company. Don Ressler and Adam Goldenberg have been long aware of the benefits that online marketing offer.
The online market spares people a lot of money. For one thing, there is no need to pay for a lot of equipment or rent property to store all of the products. The products that are created, marketed, and sold are sold online. Then the products are shipped. This definitely allows Don Ressler to minimize the amount of money that he is spending for profits. However, the success of the company would soon inspire and enable him to take the next step.
Fabletics has recently opened up new locations so that more people could shop there. This definitely makes shopping easier for people that are loyal customers of the brand. They could now try on the new items so that they could see how well it fits them. Once they have decided on what product they want, then they could pay for it and wear it immediately as opposed to waiting to receive it.
Read about Goldenberg and Ressler’s teamwork on the TechStyle blog.
Find more stories about Don Ressler on Matrix Partners