Selling Broadway In The Digital Age

In the new age of the high tech world, it seems like Broadway is losing ground on selling their razzle dazzle to the public. The public is more enthused by high tech culture than the musical culture on Broadway. One marketer theorizes that Broadway is basically a business. In order to sell Broadway, one must develop a marketing plan that fits today’s market. It is essential that the people behind marketing on Broadway embrace the new marketing and make it the new norm for the Broadway culture. The fact is that the Broadway culture should learn to use modern marketing methods to bring more people to Broadway plays and musicals.

Improving Marketing
Storytelling – Generally, a Broadway play is marketed by a marketing firm that sits around in a room discussing the usual marketing tactics that they’ve used for years to bring attention to their plays and musicals. The new marketing tactics should include bringing the artists into the marketing conversation. After-all, they are experts at capturing the audience attention and moving them with emotion or words. They are storytellers. Todays, marketing concepts should include storytelling to capture the audience’s attention.

Budgeting – The surprising fact is that half the advertising and marketing budget is spent on traditional marketing and advertising methods that worked well in the past. The fact is that people are more digital today. They rely on their digital devices for information. This includes information on the latest Broadway musicals and plays. The problem is that the marketing budget is allocated in this fashion because Broadway marketers do not understand their patrons. They must learn the way that their patrons connect with information to learn about Broadway and the world in general. Then they should construct a marketing budget that reaches out to patrons as it relates to the latest technologies.

Change – Broadway insiders should learn to embrace change. In this new high tech world, perhaps change is a good thing. Perhaps, a new pricing model would attract more patrons to the theater. In the past, a popular Broadway play would charge more simply because they could. New pricing policies should be adopted for the good of the industry.

Broadway Box Office Recovers, ‘Hamilton’ Tops The Charts

As we all know, theater and money have an on-going hate-love relationship. This is the situation of Broadway box office at the moment.

The Broadway box office plummeted after their record-breaking week during Labor Day and left a vacuum of about $2.24 million. This was a three-year low for the franchise and had become rather normal in recent times.

Despite this poor grossing, ‘Hamilton ‘remained at the top with a gross of $2.15m. It had been predicted that the show would surpass all expectations and become a huge financial success.

Two weeks after this prediction, Broadway’s box office caught a big break. They were able to rebound back to glory with ‘Hamilton’ in the lead. The show has dominated expectations, wallets, and hearts. All the shows posted their gains from the last performance, and every single one grossed over six figures according to a report by Forbes, and it’s been a record-breaking weekend.

‘Hamilton,’ however, remained at the top with over $2m and the tickets sold for over $200 per person. This feat had only been achieved by ‘The Book Of Mormon’ in recent times, as the show’s tickets surpass $210, especially in the holiday season.

Other big shows in Broadway Box Office include; ‘Jersey Boys’ and ‘On Your Feet’ with $152069 and $162,120 respectively. The ‘Jersey Boys’ has had a great turn out since January. But last week, fans showed up in droves to watch, and it has grossed $748,054 so far. ‘On Your Feet,’ however, started strong when it kicked off last year. Unfortunately, the fans are losing interest in the show.

‘The Humans’ also benefited from this popularity and had its highest gross since it started. It made $670,967, and this number is incredible for a show with no movie stars to draw fans to it. It’s basically a double-rare bright spot which is predicted to grow even bigger.

‘Back to the Future’ was another mind-blowing performance for a one-man show and made $154,181. The house was sold out by over 97.7 percent. The show is quite unusual and has just six performances weekly.

In the coming weeks, Broadway will add four new shows as the season continues. They include ‘The Front Page,’ ‘The Encounter’ ‘Oh, Hello’ and The Starry’ and we expect solid members to come. The attendance this season has improved, but the season is still behind when compared to the previous season.