A Brief Overview Of Brazilian Marketing
Many companies are now flocking to the markets in Brazil. As a member of BRICS, Brazil is considered to be one of the most rapidly growing economies in the world. Lots of firms see entry into Brazil right now as an investment in their marketing campaigns for the future.
Advertising in Brazil differs than the west in several key ways. First, Brazilians love their soap operas and other drama TV shows. They are fanatics when it comes to watching such shows with millions watching them daily. The smart marketing companies have used a clever tactic to reach millions of Brazilians daily. Not only do they advertise during the commercials when these hit shows play, but they actually advertise directly in the show.
Directly advertising in the show means that the soap opera will feature a product or item that a marketer wants to sell. This may be a box of cereal displayed on a breakfast table during a scene. It can be a smartphone used by one of the characters to communicate. Brazilians often mimic the characters of their beloved shows, so it will be no surprise when they start using products they see in such shows.
A Marketing Leader From Brazil
Nizan Guanaes, is widely considered among the top figures in Brazil’s marketing industry. He has created several highly effective ads when working for an advertising company early on in his career. His short but highly effective ads quickly brought him to the attention of Brazil’s major advertising firms.
After working for advertising firms, Nizan Guanaes has founded several of his own media, marketing and communication companies. He is even credited with creating a Brazilian portal site that provides news and email accounts to people in Brazil. The ABC Group which Nizan Guanaes manages, controls over eighteen different media, marketing and communications companies in Brazil. Nizan Guanaes can be said to be a marketing mogul of Brazil with tremendous influence.
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