Lori Senecal – Borrowing Marketing Tactics from Scandalous Celebrities

Many of the most popular celebrities cannot seem to distance themselves from scandals and controversies. Ironically, however, most of these celebrities reap big from their epic fails. For brands, however, scandals often spell the beginning of the end. This, however, does not have to be the case according to Lori Senecal.

Brands have a lot to learn from controversial celebrities the likes of Britney Spears and Jessica Simpson. Here are four surprisingly beneficial lessons to take home.

Always Make an Explosive Comeback

Often, celebrities involved in controversy and scandals boost their popularity many times over when making a comeback. For instance, Martha Stewart boosted her popularity considerably when she got back into the game after serving time for tax evasion; in fact, she earned hundreds of millions of dollars simply for getting back in the spotlight.

This is and should be the same case with brands. For example, Nintendo recently took the gaming industry by storm with its Wii gaming consoles after years of silence.

Work toward a Noble Purpose

Everyone, especially celebrities and businesses, has a responsibility to the society. It also pays to have a noble cause. For instance, Paul Newman is warmly remembered as a celebrity philanthropist who set the pace for others. Brands too can gain popularity by contributing to societal growth and, consequently, expand their customer base.

It is All about Style

Appearance is everything in the celebrity world. Emerging celebrities often rely on their unique styles to establish their names. For instance, Lindsey Lohan moved from being the Disney Teen Queen to becoming a favorite of Karl Lagerfeld thanks to her good taste in style. This is the same case for brands. For instance, Apple’s record sales are often influenced by its devices’ styles rather than functionality especially in light of the intense competition from Samsung and Google.

Mingle and Network

It is always big news when two celebrities hook up either romantically or professionally; consider the likes of Brangelina and Bennifer. It works too for brands; Forbes says for instance, Nike earned a Grand Prix for working with Apple to create Nike+.

About Lori Senecal

Lori Senecal is a natural leader. She is popular for coming up with new business approaches and sustainable practices. She is currently the president and CEO of the digitally-led communications agency Kirshenbaum Bond Senecal & Partners. She was formerly the president of McCann-Erickson, New York and still holds her position as the global CEO of CP&B. http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/