Embrace Technology or Sing Give My Regards to Broadway

Theater owners and performers may be singing Give My Regards to Broadway, if they do not change their marketing practices. A recent article published on Huffington Post, points out that theater owners and performers are not keeping up with trends in technology. The ultimate result may be the death of Broadway. The future of Broadway depends on performers, producers, theater owners and others in the industry embracing technology instead of being stuck in the mindset of yesteryear.

First, more than 50 percent of audience members are using their mobile devices to find out information about shows on Broadway. Yet, less than 15 percent of the normal advertising budget is spent on mobile advertising. Additionally, less than 15 percent of theater transactions take place digitally. This trend must be reversed. Theaters need to embrace the possibilities of promoting their shows on mobile devices. They need to make it very easy to buy tickets online to the latest shows. Those going to theaters are wanting this change. It is time that the industry embrace it.

Except for a few top shows like Hamilton, many Broadway shows have trouble filling their seats on a regular basis. Mobile technology can fix this problem to a large extent if its top performers are asked to help with the show’s digital marketing. These performers are natural storytellers. Let them perform their magic where people can see it on their mobile devices and watch theaters fill up once again. Some performers will happily embrace the opportunity to reach consumers on their smartphones, tablets, Apple Watches and other devices. For the others, it needs to be stipulated in their contracts

Staying stuck in the same place will lead to the death of Broadway. Consumers have way too many choices. Therefore, everyone in the industry must work together by embracing mobile technology to attract a wider audience. There are many who have never been to a Broadway show. They have to be encouraged to be reached and encouraged to attend if the future of Broadway is to shine brightly.

More Kong Versus Godzilla Adventures On The Way

Just when you thought that you saw the last of the mega-giant lizard, Godzilla, up he pops again to fight the unbeatable, perennial but adorable mega-ape, King Kong. Why? only God knows, but hold on because the powers at Warner Bros. have so decreed it!


Plenty Of Lizards And Monkeys In The Works


Using the 2014 Gareth Edward’s Gozilla as a launch pad, the melamine planning board is already abuzz with the announcement that lucky audiences can prepare now for, now get this, Kong: Skull Island in 2017, Godzilla 2 in 2019 and Godzilla vs. Kong in 2020.


It seems as if Hollywood may be sorely lacking in original screenplays and following in the famously lucrative Universal monster series of the 30s and the 40s, “play it again, Sam” seems to be the order of the day. In other words, if it worked the first time, then do it again!


Hidden Mysteries Being Uncovered


Masterfully created by the publicity department, is a little gimmick that seems original enough and quite engaging.


A supposedly newly discovered poster map surfaced recently and was handed out to selected attendees at the New York Comic-Con (NYCC): a detailed map of the infamously legendary Skull Island. At the upper left hand corner of the map, barely legible, was the word “Monarch.” Recalling Gozilla 2014, Monarch was the name given to the super research group organized to find the real dope on mega-monsters. Ah, ha!


Seeds of anticipation being spread, attendees at NYCC have been left speculating as to the plot outline of the new Kong: Skull Island coming to our neighborhood theaters, we hope, in the spring of 2017.


An ingenious piece of marketing from Warner Bros., this poster map is already creating a stir in industry mills. Hopefully, banking on this latest monkey caper creating a successful box office lure, Warner Bros. has its eyes set on more coming franchise adventures between the movies’ two biggest and most lucrative monster dudes on this planet.


A Side Note:


It is rumored that Gareth Edwards shall not be the director on Gozilla 2. Look for possible changes as to release dates: Kong: Skull Island opens March 10, 2017; Godzilla 2 on March 22, 2019; and Godzilla vs. Kong on May 29, 2020.

Joel Grey to Receive Oscar Hammerstein Award

According to a story originally published on the Broadwayblog, Joel Grey will officially receive the 25th Oscar Hammerstein Award for Lifetime Achievement in Musical Theater at a December 5th gala held at the Asia Society. Joel Grey has been honored for his television career by the Paley Center.

Joel is the son of Mickey Katz, a famous American musician who introduced Joel to many early American musicians. His father is best known for creating Broadway satires.

Joel’s first performance in musical theater came when he was just nine years old when he performed in On Borrowed Time at the Cleveland Play House. Grey was born in Cleveland, Ohio.

This singers first show on Broadway was in Joy Ride during 1958. His most defining role, however, came when he originated the role of Master of Ceremonies in Cabaret. He was presented a Tony for this amazing job. A few years later, he played the same role in the Cabaret movie and won an Oscar for that role. He is one of only eight people to have ever won a Tony and an Oscar for the same role. Many years later, he also wrote a book and titled it Master of Ceremonies.

Throughout his illustrative career, he has appeared in 12 Broadway shows, six off-Broadway shows, two national tours and has appeared in numerous television and movie roles.

Joel will be opening on October 16 at the American Airlines Theater in a limited production of Cherry Orchard, playing along the delightful Diane Lane. He will be playing the role of Firs in this Broadway show that was first produced in Moscow in 1904.

When asked if he had any roles that he always wanted to play, Joel says that he always wanted to perform in a Shakespeare play. He says that he was only offered one opportunity and that it did not pay well enough to support his wife and their child.

When asked if Cherry Orchard would be his last performance on Broadway, he said that he did not know. That he was still open to considering possibilities. He also said that he was enjoying his new found love of photography.